Bill dallas, president of American mortgage financing, will speak at engage.marketing on the panel: Winning in a hot buying market. Dallas is a veteran of the mortgage industry, building two mortgage companies from scratch: First Franklin and Ownit mortgage solutions, from 1981.

In 2009, Dallas bought Skyline Home Loans with Initial companies and a team to modernize the traditional mortgage industry. In 2018 Skyline was purchased by Finance of America and today Dallas runs the combined business.

Capital of Dallas, which he founded in 1997, has carried out more than 40 mergers and acquisitions, including Iintertwin, MindBox and Cloudvirga. Finance of America and Cloudvirga’s Two-X digital mortgage platform engage clients, empower advisors, and remove friction from the mortgage lending process. Affiliates are supported by black stone.

In addition to Dallas, HousingWire’s fourth annual engage.marketing event will feature experts focused on the specifics of mortgage and real estate in a buying market. While the appetite for loan refinancing may wane in the second half of the year, a huge wave of first-time buyers are looking to join the market, assuming they can find a home to buy.

The challenges of helping consumers become homeowners in this housing market is why we designed engage.marketing around “All eyes on the buy”. Some of our sessions include:

  • Marketing to reach a diverse audience
  • Build a personal brand
  • Specific sessions on LinkedIn, Instagram, Clubhouse and TikTok
  • and more!

The event will include an address by renowned speaker René Rodriguez. Rodriguez, CEO of Volentum and creator of the AMPLIFII Influencer events, will lead a hands-on workshop on how to concretely apply their proprietary AMPLIFII formula to achieve maximum influence. Participants will leave with immediately applicable skills that they can use in their daily work.

The engage.marketing summit is designed for our HW + members, who have access to all of HousingWire’s premium content, including events, articles, an exclusive Slack community, and more. Not a member? You can sign up for HW + and register for the summit here, or get restricted access to events for your company or team here.



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