Payability, the leading finance and payments platform for ecommerce sellers, announced that the marketer and demand generation strategist Deidre Hudson will join the company as vice president of growth marketing. In this newly created role, Ms. Hudson will lead the acquisition of new customers and develop the Payability brand. She will report to the CEO Keith smith.

“As Payability continues to grow exponentially, we feel fortunate to have such a creative and impactful leader on our team. Deidre brings us invaluable marketing knowledge and experience gained over many years at many of the country’s most respected companies. It will help deliver high impact marketing solutions to drive long term customer loyalty and maximum return on investment for our business, ”said Keith Smith, Co-Founder and CEO of Payability.

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Ms. Hudson is a seasoned marketer. She has over 20 years of experience implementing holistic marketing strategies, working with some of the world’s best-known brands including Gartner, Tata Consultancy, Wolters Kluwer, Broadridge, 1010data, RCN and GrubHub. She recently led the marketing team at UK job board technology company Madgex.

“I am very excited to join Payability and have the opportunity to invest the culmination of my years of marketing experience in growing the business. I focus on the fundamentals, what really drives marketing, rather than flashy and eager to help build a team that is built on the right people, the right people. processes and the right programs to drive results, ”said Deidre Hudson, vice president of growth. Marketing, Payability.

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At Broadridge Financial Solutions, Ms. Hudson pioneered the company’s data-driven marketing approach that resulted in corporate referrals to measure and drive service improvements. At 1010data, she created a demand generation infrastructure, which led to explosive growth for the company.

Ms Hudson has also spent nearly a decade working in the nonprofit space for the Anti-Defamation League (ADL), the leading organization seeking justice and fair treatment for all. She holds a bachelor’s degree in business administration, marketing and consumer behavior from the City University of New York – Baruch College and is currently pursuing a master’s degree from California Southern University.

Payability is increasing rapidly, with the launch of a new product in progress. Hudson’s hiring this month comes just weeks after the addition of two new board members; well-known entrepreneur and tech investor Andy Sack; and angel investor Dr. Ellen Levy. The company has offices in New York and Poland with more than 90 employees who are helping to create the next generation of e-commerce financial tools for small business owners. The company has provided more than $ 4 billion in capital to e-commerce sellers since its inception, including $ 1.4 billion in 2020. Payability pays off, with revenues up 40% in 2020 from the previous year. year before and are on track for similar growth in 2021.

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