DUBLIN, June 1, 2021 / PRNewswire / – The “Artificial Intelligence in Marketing Market Forecast to 2028 – Impact of COVID-19 and Global Analysis by Offer, Application, End Use Industry and Geography” the report was added to ResearchAndMarkets.com from offer.

Research and Markets logo

The global market for artificial intelligence in marketing has been valued at $ 12,044.46 million in 2020 and should reach 107,535.57 million US dollars by 2028; it is expected to grow at a CAGR of 31.4% from 2020 to 2028.

The increasing adoption of customer-centric marketing strategies and the increasing use of social media platforms for advertising are among the factors driving artificial intelligence in the growth of the marketing market. However, the scarcity of personnel familiar with AI is hampering the growth of the market. In addition, the boom in adoption of cloud-based applications and services is creating notable opportunities for artificial intelligence in marketing market players.

The use of artificial intelligence in marketing helps marketers use customer data to derive important insights into their buying behavior and preferences, among others. It is used in applications such as dynamic pricing, social media advertising, and sales and marketing automation. Artificial intelligence uses concepts like machine learning to learn about these patterns, which helps companies plan their next move accordingly. In recent years, there has been an unprecedented increase in social media engagement. According to DIGITAL 2021, around 0.5 billion new users joined global social networks at the start of 2021. In addition, in January 2021, there were 4.20 billion social media users worldwide. This number increased by 490 million last year, representing an annual growth of more than 13%. In 2020, over 1.3 million new users joined social media feeds on average every day, or around 15 new users per second.

Many companies have realized the huge potential of the platform and are using it for e-commerce, customer support, marketing and public relations, among others. Artificial intelligence has become an integral part of social media networks today. Social networks such as Facebook, LinkedIn, Instagram and Snapchat allow marketers to serve paid ads to platform users based on demographic and behavioral targeting. For example, according to DIGITAL 2020, in January 2020, the potential number of people marketers can reach using ads was 1.95 billion on Facebook, 928.5 million on Instagram, 663.3 million on LinkedIn, 381.5 million on Snapchat, 339 , 6 million on Twitter and 169.0 million on Pinterest. In addition, in January 2019, a total of 89.91 billion US dollars was spent on social media ads. In the same month, total global digital advertising spending was 333.3 billion US dollars, which accounts for 50.1% of total global ad spend. Of total digital ad spend, Google, Facebook, Alibaba, and Amazon accounted for 31.1%, 20.2%, 8.8%, and 4.2%, respectively. Thus, the increasing use of social media for advertising strengthens AI in the growth of the marketing market.

Based on supply, the market for artificial intelligence in marketing is segmented into solutions and services. In 2020, the solutions segment held the largest market share, and furthermore, it is expected to represent a larger share in the period 2021-2028. However, the service segment is expected to register a higher CAGR in the market during the forecast period.

The COVID-19 virus outbreak has affected all businesses around the world since December 2019. The continued growth in the number of patients infected with the virus is forcing governments to halt the transport of humans and goods. However, on the contrary, COVID-19 is expected to accelerate the private adoption of 5G and LTE. Among B2Cs and consumers, data consumption is expected to increase as social distancing continues. In addition, as businesses pivot to digital models and operate virtually, the rate of data consumption will continue to explode and, as a result, create demand to establish an ecosystem centered on connectivity.

The Industrial Bank of Korea (IBK), the European Association for Artificial Intelligence (EurAI), the European Laboratory for Intelligent Learning and Systems (ELLIS), the Organization for Economic Co-operation and Development and the Association for the Advancement of Artificial Intelligence (AAAI) are among the major secondary sources mentioned in the preparation of this report.

Main topics covered:

1. Introduction

2. Key points to remember

3. Research methodology
3.1 Coverage
3.2 Secondary research
3.3 Primary research

4. Artificial intelligence in the marketing market landscape
4.1 Market overview
4.2 Ecosystem analysis
4.3 Expert advice
4.4 PEST analysis
4.4.1 Artificial Intelligence in Marketing Market – North America PEST Analysis
4.4.2 Artificial Intelligence in Marketing Market – Europe PEST Analysis
4.4.3 Artificial Intelligence in Marketing Market – PEST APAC Analysis
4.4.4 Artificial Intelligence in Marketing Market – PEST MEA Analysis
4.4.5 Artificial Intelligence in Marketing Market – SAM PEST Analysis

5. Artificial Intelligence in the Marketing Market – Key Industry Dynamics
5.1 Market factors
5.1.1 Growing adoption of customer-centric marketing strategies
5.1.2 Growing use of social media for advertising
5.2 Market constraints
5.2.1 Limited number of artificial intelligence (AI) experts
5.3 Market opportunities
5.3.1 Growth in adoption of cloud-based applications and services
5.4 Future trends
5.4.1 Delivery of dynamic personalized ads
5.5 Impact analysis of drivers and restraint systems

6.Artificial Intelligence In Marketing Market – Global Market Analysis

7. Artificial intelligence in the marketing market – By offering

8. Artificial Intelligence In Marketing Market – By Application

9. Artificial Intelligence in Marketing Market – By End Use Industry

10. Artificial intelligence in the marketing market – Geographic analysis

11. Impact of the COVID-19 pandemic
11.1 Overview
11.2 Impact of COVID-19 Pandemic on Global Artificial Intelligence in Marketing Market
11.2.1 North America: Assessment of the impact of the COVID-19 pandemic
11.2.2 Europe: Assessment of the impact of the COVID-19 pandemic
11.2.3 Asia Pacific: Assessment of the impact of the COVID-19 pandemic
11.2.4 Middle East and Africa: Assessment of the impact of the COVID-19 pandemic
11.2.5 South America: Assessment of the impact of the COVID-19 pandemic

12. Artificial Intelligence in the Marketing Market – Industry Landscape
12.1 Overview
12.2 Growth strategies implemented by market companies, (%)
12.3 Organic developments
12.3.1 Overview
12.4 Inorganic developments
12.4.1 Overview

13. Company profiles
13.1 Affective
13.1.1 Key facts
13.1.2 Company description
13.1.3 Products and services
13.1.4 Financial overview
13.1.5 SWOT Analysis
13.1.6 Key developments
13.2 Appier inc.
13.2.1 Key facts
13.2.2 Company description
13.2.3 Products and services
13.2.4 Financial overview
13.2.5 SWOT Analysis
13.2.6 Key developments
13.3 Bidalgo
13.3.1 Key facts
13.3.2 Company description
13.3.3 Products and services
13.3.4 Financial overview
13.3.5 SWOT Analysis
13.3.6 Key developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key facts
13.4.2 Company description
13.4.3 Products and services
13.4.4 Financial overview
13.4.5 SWOT Analysis
13.4.6 Key developments
13.5 Cognitive Scale
13.5.1 Key facts
13.5.2 Company description
13.5.3 Products and services
13.5.4 Financial overview
13.5.5 SWOT Analysis
13.5.6 Key developments
13.6 Institut SAS Inc.
13.6.1 Key facts
13.6.2 Company description
13.6.3 Products and services
13.6.4 Financial overview
13.6.5 SWOT Analysis
13.6.6 Key developments
13.7 SAP SE
13.7.1 Key facts
13.7.2 Company description
13.7.3 Products and services
13.7.4 Financial overview
13.7.5 SWOT Analysis
13.7.6 Key developments
13.8 Salesforce.com, inc.
13.8.1 Key facts
13.8.2 Company description
13.8.3 Products and services
13.8.4 Financial overview
13.8.5 SWOT Analysis
13.8.6 Key developments
13.9 Oracle Company
13.9.1 Key facts
13.9.2 Company description
13.9.3 Products and services
13.9.4 Financial overview
13.9.5 SWOT Analysis
13.9.6 Key developments
13.10 IBM Company
13.10.1 Key facts
13.10.2 Company description
13.10.3 Products and services
13.10.4 Financial overview
13.10.5 SWOT Analysis
13.10.6 Key developments
13.11 Amazon Web Services
13.11.1 Key facts
13.11.2 Company description
13.11.3 Products and services
13.11.4 Financial overview
13.11.5 SWOT Analysis
13.11.6 Key developments
13.12 Adobe
13.12.1 Key facts
13.12.2 Company description
13.12.3 Products and services
13.12.4 Financial overview
13.12.5 SWOT Analysis
13.12.6 Key developments
13.13 Accenture
13.13.1 Key facts
13.13.2 Company description
13.13.3 Products and services
13.13.4 Financial overview
13.13.5 SWOT Analysis
13.13.6 Key developments
13.14 Microsoft Corporation
13.14.1 Key facts
13.14.2 Company description
13.14.3 Products and services
13.14.4 Financial overview
13.14.5 SWOT Analysis
13.14.6 Key developments
13.15 Xilinx, Inc.
13.15.1 Key facts
13.15.2 Company description
13.15.3 Products and services
13.15.4 Financial overview
13.15.5 SWOT Analysis
13.15.6 Key developments

14. Artificial Intelligence in Marketing Market – Company Profiles

For more information on this report, visit https://www.researchandmarkets.com/r/f7xhjl

Media contact:

Research and markets
Laura Wood, Main director
[email protected]

For EST office hours, call + 1-917-300-0470
For USA / CAN toll free + 1-800-526-8630
For GMT office hours, call + 353-1-416-8900

US Fax: 646-607-1907
Fax (outside the United States): + 353-1-481-1716

Cision

Cision

Show original content:http://www.prnewswire.com/news-releases/worldwide-artificial-intelligence-in-marketing-industry-to-2028—growth-in-adoption-of-cloud-based-applications-and-services- presents-opportunities-301303225.html

SOURCE Research and Markets



Source link