The past year has posed a situation that has strengthened the cause of new-age marketing channels over mainstream media refusing to innovate. This has pushed brands and businesses to uncharted platforms as well as new promotional tools within the channel itself. No matter what industry you are in, having an online presence in this digital and mobile obsessed world is imperative for your business.

Over the past decade, social media has seen a change in its approach, tools and offerings that are now becoming important avenues of marketing. Social platforms have gone from simply creating networks where people keep up to date with their friends, to a platform where the consumer engages the most. This has led to a change in how and why people use social media. The days when people got their daily dose of news from television or newspapers are long gone, now the Internet has become a major source of information. This change in social behavior offers marketers opportunities to create channels of interaction for brands with their target customers. The main goal of a brand here is to make sure that users scroll through their content and see their brands online. Adapting to the changing landscape and making intelligent use of new and evolved interaction opportunities is essential for any business.

The power of social media

One of the features to add to one of the biggest social media platforms in the world is Instagram Reels; a dedicated path to create, discover and share short video content. The reels are a complement to Instagram’s lineup of video formats, as well as the 15-second story videos, 1-minute videos posted to the grid, and long-form videos accessible through IGTV. The reels allow you to record and edit 15-30 second videos with custom audio, filters and effects. Seeing the rise in power, popular personalities, content creators as well as brands have embarked on creating their content or campaign via Instagram reels.

If the reels aren’t part of your business plan, you need to rework your marketing strategy. In today’s digital world, where things move quickly and trends explore overnight, tracking customer expectations is essential to your brand and its success, especially if your target audience includes GenZ and millennials. .

It is important not to forget the aspect of content creation; posting informative content is a great place to start. It can help you position your brand or spokespersons as an expert on this topic, thus becoming an industry voice on the topic. Empower your followers with knowledge on how to improve their usage and implementation in the segment in which your brand belongs. For example, a makeup brand should spool tutorial content using their products with their in-house expert. This provides consumers with multiple brand awareness opportunities by obtaining a detailed user manual, thus creating a sense of desire with the result of reaching new customers if promoted immediately.

Jump on a trend or start a new challenge

Reels who are inspiring, like those who can start a trend or challenge, work well among audiences. Online challenges have taken social media by storm as it is well accepted by the public and extremely popular.

One of the most effective ways to increase brand awareness, especially for small businesses, is to collaborate with Instagram influencers, as it’s always a great idea to connect your audience with the influencers they’re looking for. . So creating content and partnering with influencers could be another way to leverage the reels because it really attracts customers.

Social media is not just about attracting new customers, but also about following existing customers, expanding and growing. Your Instagram name should be consistent across your online posts with your brand’s voice, helping followers recognize you and your brand easily. In order to keep showing up on your audience’s explore page, make sure you’re generating relevant content for your target group and making the best impression possible with the latest Instagram updates and features.

(The writer is the founder of Koffeetech Communications)

(The one-stop destination for MSMEs, ET RISE provides news, insights and analysis on GST, exports, finance, policies and management of small businesses.)

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