NEW YORK, June 11, 2021 / PRNewswire / –

Marketing Automation Software Market Research Report

SpendEdge monitored the Category Marketing Automation Software market and it is expected to grow by 2.69 billion over the period 2020-2024. The report offers up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment..

Frequently Asked Questions:

  • What are the main threats in the market?
    Pressure from substitutes and the high level of threat from new entrants resulted in moderate bargaining power from suppliers.

  • What are the expected price changes in this market?
    The Marketing Automation Software category market is expected to have a CAGR of 9.82% during the period 2020-2024.

  • Who are the main players in the market?
    International Business Machines Corp., Adobe Inc., Oracle Corp., SAP SE, Inc., SAS Institute Inc., HubSpot Inc., Act-On Software Inc., Infusion Software Inc., are some of the main participating markets.

  • What are the pricing models followed by buyers?
    The subscription-based model, consumption-based model, and perpetual license model are the widely adopted pricing models in the marketing automation software categories market.

SpendEdge offers three forecast scenarios (optimistic, probable and pessimistic) given the impact of COVID-19. SpendEdge’s extensive research has had a direct and indirect impact on COVID-19 market research reports.

Request a FREE sample for the definitive buying guide on sourcing for the Marketing Automation Software category.

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For the definitive Marketing Automation Software buying guide that answers all of your key pricing trends and analysis questions:

  • Am I paying / receiving the correct prices? Is my TCO (Total Cost of Ownership) for my Marketing Automation Software category favorable?

  • How should the price forecast evolve? What is driving current and future price changes?

  • Which pricing models offer the most exciting opportunities?


  • summary

  • Market Snapshot

  • Category pricing information

  • Cost reduction opportunities

  • Best practices

  • Ecosystem Category

  • Category management strategy

  • Category management facilitators

  • Selection of suppliers

  • Covered suppliers

  • US Market Snapshot

  • Scope of the category

  • appendix

About SpendEdge:

Edge Expense shares your passion for sourcing and sourcing excellence. We are the preferred procurement intelligence partner for over 120 Fortune 500 companies and other leading companies across multiple industries. Our strength lies in providing robust, real-time reporting and market information solutions.
Find out more


Edge Expense
Anirban Choudhury
Marketing Manager
Phone number: +1 (872) 206-9340

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