The money to market Louisville as a tourist and convention destination has been cut from a federal stimulus spending plan. The $ 5.4 million was offered to Louisville Tourism to help its marketing efforts as part of Mayor Greg Fischer’s proposal for $ 38 million of Louisville’s $ 388 million in the U.S. bailout fund. ‘action. The Metro Council budget committee also cut $ 500,000 for downtown events and cut money for downtown ambassadors from $ 3.4 million to $ 1 million, with $ 150,000 dedicated to ambassadors working at Waterfront Park. faces an epidemic of homelessness and violence, while others said they wanted more time to decide how to spend the federal stimulus money. Karen Williams, president and CEO of Louisville Tourism, said she understands both concerns, but is hopeful the Metro Council will restore funding as they debate additional stimulus spending in the coming months. “We have 60,000 jobs in the tourism industry and unfortunately, during this time when our budgets have become so slim, 75 percent of those people have been put on leave,” she said. “We need heads in the beds to get these people back to work.”

The money to market Louisville as a tourist and convention destination has been cut from a federal stimulus spending plan.

The $ 5.4 million was offered to Louisville Tourism to help its marketing efforts as part of Mayor Greg Fischer’s proposal for $ 38 million of Louisville’s $ 388 million in American Rescue Plan Act funds.

The Metro Council Budget Committee also cut $ 500,000 for downtown events and cut money for downtown ambassadors from $ 3.4 million to $ 1 million, with $ 150,000 earmarked. to ambassadors working at Waterfront Park.

Many committee members expressed reservations about spending millions on marketing as the city faces an epidemic of homelessness and violence, while others said they wanted more time. to decide how to spend the federal stimulus money.

Karen Williams, president and CEO of Louisville Tourism, said she understands both concerns, but is hopeful the Metro Council will restore funding as it debates additional stimulus spending in the coming months.

“We have 60,000 jobs in the tourism industry and unfortunately, during this time when our budgets have become so slim, 75 percent of those people have been put on leave,” she said. “We need heads in the beds to get these people back to work.”



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