NEW YORK, May 25, 2021 (GLOBE NEWSWIRE) – Calling all pioneers, game-changers, leaders, mentors and rising stars of content marketing: nominations for the 2021 Women in Content Marketing Awards (WICMA) are now open. Created by Masthead Media, a full-service content marketing company founded and led by women, WICMA is a celebration of the extraordinary content marketing accomplishments made by a diverse group of creators and marketers, showcasing and supporting those who have had a positive impact on their brands, customers and colleagues.

Presented in partnership with the Content Marketing Institute (CMI), a global leader in content marketing education and training, this year’s WICMA winners will be celebrated at World of content marketing (CMWorld) in September 2021, and officially announced at WICMA Connect, a series of virtual events for women in content marketing. In addition, Masthead Media will be hosting a panel discussion at CMWorld titled “Secrets of CMOs and CCOs: How Executives Evaluate and Measure ContentWhich will feature the judges and participants of WICMA.

The best and brightest in content marketing can be nominated to win a WICMA award (or a woman can nominate herself) via this registration form. Nominations are due by July 12, 2021 and the registration fee is waived in full this year.

WICMA 2021 Award Categories

  • Content Marketer of the Year Award This award recognizes outstanding contributions in content marketing made by the candidate. This may include the work she has developed for a brand or organization, and the ways in which the candidate has used her voice to inspire and lead others in the industry, or to overcome adversity. The candidate has five or more years of experience in content marketing.
  • Pivot Price This award recognizes a candidate who has moved from a different career field to content marketing – and is already on his way to greatness. She has less than five years of experience in content marketing.
  • Rising Star Award This award recognizes a promising content marketer who has demonstrated exceptional work / talent. She has less than five years of experience in content marketing.
  • Freelance Excellence Award This award recognizes a freelance content marketer (writer, designer, strategist, etc.) who has created outstanding work for a campaign on behalf of a brand or organization.


“We are delighted to be part of this program again this year,” says Stephanie Stahl, Executive Director of the Content Marketing Institute. “Recognizing and celebrating innovative women in content marketing will inspire so many others. CMI is thrilled to help uplift these brilliant minds. ”

“Far too few of these women are featured as thought leaders or receive any recognition for their contributions to our industry,” adds Julie Hochheiser Ilkovich, co-founder of WICMA and Masthead Media. “We created WICMA to bring late and well-deserved attention to these inspiring women who are shaping the industry.”

An esteemed panel of WICMA judges will use several criteria to determine the 2021 winners, including creative and professional achievement, leadership, mentorship and community involvement. These leaders include Julie Delazyn, L’Oréal; Sara Felsenstein, IBM Originals; Esther Hong, Morgan Stanley; Maggie Leung, Andreessen Horowitz; Christina Mautz, Moz; Anna Payawal, Serena and Lily; Stephanie Stahl, CMI; Kate Winick, Peloton and Heather Keets Wright, Wright Creative Agency. The jury will assess each candidate, bringing expertise from a number of disciplines to the judging process.

Last year’s award winners included leaders and rising stars from brands such as Adobe, Cleveland Clinic, Comcast, Twitter, NerdWallet, The Washington Post and Tonal.

For more information on WICMA, WICMA Connect, or to nominate a deserving candidate, please visit


The Women in Content Marketing Awards (WICMA) are created by Masthead media, a full-service content marketing company founded and run by women. They are presented in partnership with the Content Marketing Institute, a global leader in content marketing education and training. The Women in Content Marketing Awards recognize the exceptional work of inspiring and accomplished innovators, highlighting the specific achievements of women and how these marketers have positively impacted others – colleagues, clients and industry in as a whole – through their leadership.

About WICMA Connect

WICMA Connect is a series of events that enables female marketers at every stage of their careers and in all locations to meet and network with industry leaders and rising stars. Recognizing that there were very few opportunities for marketers (especially those in the content field) to network outside of their own organizations, the founders of Women in Content Marketing Award created WICMA Connect to facilitate connections that lead to creative inspiration, career growth and new opportunities.

About Masthead Banners

Masthead Media works with iconic and emerging brands to create and share their unique stories with the world. In addition to campaign-based initiatives, the company helps clients cultivate long-term relationships with clients through editorial style content development, thought leadership development, influencer programming, research and social analytics and analytics reporting services. For more information visit

About the Content Marketing Institute

Content Marketing Institute is the leading global content marketing education and training organization, teaching corporate brands how to attract and retain customers through compelling, multi-channel storytelling. CMI World of content marketing event, the largest event focused on content marketing, takes place each fall in Cleveland, Ohio, and ContentTECH Summit the event takes place every spring. CMI publishes Content Director for executives and provides strategic advice and content marketing research for some of the world’s best-known brands. Content Marketing Institute is organized by Informa Connect. Learn more about

About Informa Connect

Informa Connect is a specialist in content-driven events and digital communities that empower professionals to meet, connect, learn and share knowledge. We host major branded events in Marketing, Global Finance, Life Sciences & Pharmacy, Construction & Real Estate, as well as a number of other specialty markets and connect online communities all year round.


Danielle Agugliaro

[email protected]

A photo accompanying this announcement is available at

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